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LEARN HOW TO CONNECT WITH THE MODERN HISPANIC AUDIENCE


Join the IERCC for the exclusive event as Spectrum Reach highlight's data from their proprietary research study on Hispanic video viewing and learn how you can turn this research into a real business opportunity.


Advertising in Hispanic media has made a big impact for brands: a 76% impact on brand perception for Spanish-dominant Hispanics and 55% for bilingual Hispanics.*

Aligning your ads with Hispanic content shows that you're invested in this engaged audience.

  • When: Wednesday, February 27, 2019 6:00 pm - 8:00 pm
  • Where: Fox Theatre Riverside 3801 Mission Inn Avenue Riverside, CA 92501


HERE'S WHAT YOU'LL LEARN:

  • Should you include both Spanish and English programming in your media mix?
  • How have Hispanics' TV and video viewing habits changed?
  • Is cultural relevance a success factor?


Food Network star, Chef Chris Valdes, will be making a special appearance and speaking briefly on his background as a chef. Chef Chris will also be doing a lite bite food demonstration for all guests!

Ubicación

Fox Performing Arts Center
3801 Mission Inn Avenue
Riverside, California

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